At Concorde Education, we don’t fight student interests—we channel them. Every day, our team collaborates with schools nationwide to design engaging, student-centered programs that not only spark curiosity but also drive a genuine love of learning. Our philosophy is simple: instead of suppressing what students are passionate about, we turn those interests into powerful learning experiences.
Take Pokémon, for example. It’s a name that instantly sparks excitement among kids and, admittedly, some frustration among educators. For years, schools have viewed Pokémon cards as a distraction—confiscated, banned, and kept out of the classroom. But what if they weren’t a distraction? What if they were a gateway to deeper learning? That’s exactly the question Concorde’s curriculum team, led by Jonathan Holub, sought to answer. Rather than resisting the cultural phenomenon, we embraced it, building an educational program around Pokémon that teaches math, strategy, reading comprehension, and critical thinking—all while keeping students fully engaged. Kids want Pokémon. We give them Pokémon—with purpose.
This philosophy is not isolated to just one program. At Concorde Education, we specialize in turning distractions into engagement and everyday interests into real learning outcomes. It’s a principle rooted in educational research. Gamification, for example, has proven to significantly boost student motivation and knowledge retention. A study by Gartner found that gamification can increase engagement by up to 60% and improve learning outcomes by as much as 30%. By integrating game design elements like points, leaderboards, and competitive strategy into learning environments, students become active participants in their own education. What may seem like play is, in fact, structured learning disguised as fun.
Concorde’s commitment to this gamified, student-centered approach is evident in our broader curriculum. Our “Education Through Esports” initiative introduces students to various career pathways in the esports industry, including event management, team strategy, and game development. What starts as a passion for video games evolves into a platform for mastering business concepts, team collaboration, and digital literacy. Similarly, our Pokémon Team Building course leverages students’ fascination with the trading card game to teach research skills, strategic decision-making, and critical thinking. It’s not about fighting distractions; it’s about transforming them.
Personalized learning is at the heart of this transformation. At Concorde, we understand that each student is unique, with different learning styles, strengths, and areas for growth. Our programs are designed to meet these individual needs, ensuring that every student receives the support necessary to thrive. Whether it’s mastering complex math concepts through game-based learning or exploring entrepreneurship through hands-on projects, our curriculum is built to adapt to the learner—not the other way around.
Beyond classroom engagement, Concorde is committed to preparing students for real-world success. Our Entrepreneurship Course, for instance, goes beyond theory by engaging students in practical projects like creating business plans and pitching ideas to investors. These experiences are not just academic exercises; they are real-world simulations that build problem-solving skills, creativity, and financial literacy. Students walk away with more than just knowledge—they gain confidence and the skills necessary to navigate their futures with purpose.
In a rapidly evolving digital landscape, we also prioritize digital citizenship. Concorde’s programs teach students to navigate online spaces responsibly, understand the implications of their digital footprints, and protect their privacy. These skills are crucial for thriving in a connected world where technology is not just a tool but a language students must be fluent in.
At Concorde Education, we believe learning should meet students where they are—passionate, curious, and ready to engage. It’s time to stop asking kids to leave their interests at the door. Instead, let’s bring learning to them. Join us in redefining education, one passion-driven program at a time.
